1. YouTube Can Drive Traffic to Your Business
YouTube is the second largest search engine after Google and third most visited site online, so being on it extends your business marketing to many potential customers on YouTube.
2. Marketing on YouTube Gets Businesses Found on Google
Google owns YouTube so Google likely gives you “brownie points” for being on YouTube by ranking your content higher than otherwise. This makes it more likely your business gets found on Google, the most popular search engine in the world.
3. YouTube Videos Get Engagement
People prefer watching content over reading it. We’re visual creatures and hence engage with video more, compared to images and written content. Thus, with YouTube, people are more likely to comment, share, and like your videos more. Of course, you can & should interact with them as well to build a connection.
The above is likely why Youtube is the second largest search engine and why YouTube for marketing your business is so effective. Besides, all social media platforms, Facebook, Instagram, Twitter, LinkedIn, etc. now favour video content in its feeds because video engages.
4. YouTube Builds Your List to Market Your Business To
Again, with videos being more engaging, people are more likely to subscribe to your YouTube channel. By subscribing, they will then be notified of your future videos, giving you chances to further market to them through your videos.
4.1 Tip: Have Valuable Content on Your YouTube Videos First
In marketing to people, make the majority of your videos educational and/or entertaining and the occasional video promotional, say 70-80/30-20. That way, you build authority and trust first with your subscribers. They will then be more likely to buy from you when you do upload promotional videos of your business.
Types of educational and entertaining videos you can create are only limited by your imagination. They can range from videos of behind-the-scenes of your business, videos that answers people’s common questions about your industry to how-to videos that answers common problems people have about your industry, etc.
5. Optimized Videos on YouTube Increase Your Findability
Tag your videos on YouTube. Tags are like keywords for videos. and makes your videos get found on YouTube. Here’s a YouTube Tag Generator that suggests tags for you. Just type in your seed tag that best describes your vides and pick the suggested tags most relevant to your video to increase your video’s findability on YouTube.
Also, include the one most relevant tag (i.e. keyword) into your video’s title and description to increase your videos’ findability on YouTube—and on Google as well.
6. First Mover Advantage: Be First Before Your Competitors
Your competition is not taking advantage of YouTube—-yet. Be on YouTube and benefit from being an early adapter of this platform that gets billions of views each day.
7. Earn Extra Money For Your Business From YouTube
You can earn extra income from your videos. YouTube will pay you an advertising commission once your videos reach a minimum number of views.
8. YouTube Gives Several Ways to Market Your Business
Now that you have some videos, you can promote your business in other ways using your videos on YouTube. For example:
- embed your videos from YouTube on your website and start a vlog (aka video blog) there. A video profile of your business on your homepage helps increase your home page’s search ranking;
- upload your videos to Facebook, Instagram, Pinterest, LinkedIn, etc. to spread your business’ reach. Remember, as seen above, all the major social media platforms now favour videos in their feeds and
- link your YouTube Videos in your emails to your customers.
How to Come Up with Ideas for Your Videos
The key to success with YouTube is consistently uploading videos to YouTube. This builds up your engagement, findability and subscribers. This also means you will have to come up with a steady supply of possible topic ideas for your videos.
One easy way to do this is to use YouTube’s “Auto Suggest” feature. This feature basically tells you what the most popular searches are on YouTube.
By answering these searches in a YouTube videos, you increase your chances that your videos get found and get engaged (likes, shares, comments). Here’s a post I wrote in LinkedIn that shows you how to do this on Google that you can also do on YouTube search.
How to Create Your YouTube Videos
There are several ways you can easily create your videos for YouTube and any other social media platform for that matter.
Here are some past articles I have written that’ll show you how to do this. Choose the ones that best fit your business’ video situation:
How to Upload Your YouTube Videos
Once you’ve created your videos, you’re ready to upload them to YouTube, but don’t forget to upload them to all your other social media accounts such as Facebook, LinkedIn as well.
As this article focuses on YouTube videos, here ‘s how to upload your videos to YouTube with easy-to-follow- along pictures; the steps to uploading them to your other social media platforms are similar as well.
As you can see, marketing your business on YouTube is an opportunity not to be missed, especially if your competitors are not taking advantage of it.
Now you know why and how to create your videos, all you have to do is consistently create and upload them to YouTube. This will extend your reach online to generate leads for your business!
I hope you found this article helpful. If you have any questions or comments, please leave a reply below. I welcome your questions and comments and will reply to them.
If you need content ideas for your videos, contact me with your keyword phrases. I can send a free list of content ideas related to your industry to you. These ideas increases the chances that your videos and business get found online because they match what people are searching for on Google and YouTube.
Also, creating videos is time consuming and you’re likely busy enough running your business. I can create videos for you, saving your time, starting from only $140 month or less. Full details are at https://www.noticedwebsites.com/web-video-production/ . Or I can suggest a video creation tool that you can use to easily create videos in no time on a regular basis.
If interested in content ideas for your videos, creating videos for you or a recommended video creation tool, contact me via Contact Us/Find Us on this page below to get started.
If you find this article helpful and know someone who would benefit from it, please share it. I appreciate it and thank you for reading this article to the very end. I wish you the best in creating your business videos for YouTube.