Written by Phil Chow

As you probably already know, more people use Google than any other search engine to do their searches.

As a result, Google greatly influences which websites gets visited; websites listed on page one of Google’s search results get the majority of searchers, especially those sites listed at the top three positions. Hence, SEO (Search Engine Optimization) of your website is important to maximize your website’s chances of getting ranked as high as possible on Google.

What SEO (Search Engine Optimization) used to mean

In the past SEO meant finding out what people’s most popular search phrases are on Google related to your product or service and then including these phrases into the content on your web pages and into the meta title and description tags (code that is ‘under the hood’ of your website).

What SEO means now (as of 2013)

This is no longer the case. Google’s search ranking algorithm has evolved to include many other criteria like websites linking to your website (inbound linking); your website’s mentions, likes, and follows, etc. on social media sites; customer reviews, etc., in addition to matching any search phrases found on your website. Google assumes your website is good if people link to it and mention it on social media.

Plus, Google’s search ranking algorithm is now quite advanced, too.

It not only counts the number of inbound links and social mentions and connections to your website, it also looks at their quality and relevancy. That is, are the websites linking to you and social mentions related to your website’s theme and popular themselves? If they are, Google considers them influential and ranks your website higher as a result.

As well, as more people use smartphones to search by voice (semantic search), Google now also looks at how information rich your website is, besides identifying keyword phrases in it.

Implications: Your new SEO strategy for Google

Thus, it’s becoming increasingly difficult to get and keep top search ranking on Google by only including popular keyword search phrases onto your website pages.

Now, you also should be regularly updating your website with new  content. You can easily do this by adding a blog to your website. The content you add should connect with visitors to your website.  This means adding quality content that’s interesting, educational and maybe even entertaining to your visitors.

You can create quality content by finding out what people are searching for related to your business and then writing content that answers their searches with detailed information.  Though dated, you can find what people are searching for by reading my earlier blog post on how to find the right keywords for your website and social media pages.  That way, you’ll generate quality content that’s informative, which maximizes the chances of your visitors liking, linking, sharing, commenting, and recommending, etc. your content.

Google will then spider and rank your latest content on searched keywords found in your content. It will also rank your content higher if visitors, especially well-connected and relevant ones, link to and mention your content on social media.

Easier said than done? Matt Cutts of Google gives some good ideas on SEO and how you can come up with good content ideas for your website:

In summary, the new way to SEO your website now is to regularly update your website with new, quality content that answers what people are searching for.

In future blog posts, I will look at some specific strategies that you can do to really maximize your website’s SEO.

What are your thoughts on this post? If you have any comments or questions, please reply below. We welcome and appreciate your opinion!  Free consultation is also available if you like to talk in greater detail.

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