By Phil Chow

Often I find websites do not have these following website add-ons that can help market or add extra functionality to it. Thet are free or near free, so check out whether you could use the following website add-ons for your site:

1. Mobile

As of 2015 Google began favouring mobile friendly sites over non friendly ones in their search results. A significant amount of traffic to your site now comes from smartphones and mobile devices as people look up local businesses and organizations on them while on the go. Moreover, this traffic will quickly leave your site for others if it’s hard to read and use on smartphones and mobile devices. Therefore, it’s important that your website be mobile friendly on these devices.

You can check if your site is mobile friendly by using Google’s Mobile Friendly Tool (opens in a new window). If it isn’t, there are online tools like Duda Mobile (affiliate link) that you can use to easily build a basic mobile friendly version of your website for free. This saves you from redesigning your present site into a mobile responsive one (i.e. one website that displays well on a desktop or mobile device), particularly if you don’t want to redesign your present desktop website.

2. Video

Consider adding videos to your site. People almost always play videos and will thus tend to stay on sites that have videos longer. This helps your SEO because search engines note sites as more relevant if visitors stay on them and do not quickly leave. Search engines thus tend to rank sites with video higher.

Shooting video for your website is now very easy with smart phones. See our earlier posts on how to shoot video on your smartphone (opens in a new window) and how to create a video without shooting a video for how to details on making videos (opens in a new window).

3. Blogging

Blogging is a website add-on that can also help market your site. You can add a blog for free by creating your blog on WordPress (opens in a new window) and then linking to it from your site’s menu.

Note blogging to market your website only works if you commit to regularly blog content about your industry, your business or organization’s news, projects, tips, observations, etc. of interest to your target visitors. This means you should plan what you will be blogging on at least once every month, if not more, to meet this commitment.

Search engines note websites with blogs as more relevant because regular blogging produces new content for their bots to index, especially if visitors like and share your blog posts. Search engines will thus tend to rank your site over others that don’t have a blog or do not blog regularly.

4. Ecommerce

Consider adding ecommerce to your site to enable visitors to your site to buy your products and services online. Ecommerce is becoming more commonplace as people are now use to buying online. It can be an extra source of revenue for your organization or business. There are now ecommerce solutions that make adding an ecommerce section to your site relatively easy. Check out (opens in a new window) or (opens in a new window) to see how they can help your business.

5. An Opt In Form

Rather than have visitors to your site leave and never visit again, add an opt in form to capture your visitors. That way you can later email those visitors who have opted in with information related to your business or organization that interest them.

Best practice to maximize your opt ins is to offer something that your visitors will value and thus opt in for. That something of value could be a newsletter, ebook, access to future specials, etc., along with some a special price for a product or service of yours at time of opting in. (opens in a new window) offers a free opt in form that can connect to an email service provider, like (opens in a new window), that enables you to do this.

6. Share Buttons

Another way to market your website is by encouraging visitors to your site to share your pages and posts to their social networks, which spreads the word about you.

Having interesting content on your website (tips, humour, news, happenings, opinion, photos, videos, etc. and the occasional special offer related to your business/organization) will help you do this.

The other thing that will help is making it easy for visitors to your website to share your content. You can do this by adding share buttons (opens in a new window) that appear on every page and post of your site that prompts visitors to share your pages and posts.

7. Google Analytics

Do you know how many people visit your website? Their characteristics? Where they are visiting from and other related numbers? Find out by adding Google Analytics Code into the head section of your website.

To get your Google Analytics Code, you’ll need to have an account with Google by going to (opens in a new window) > signin (upper right hand corner). Your account and code are completely free. Once you’ve signed up, sign in to Google and:

  • select the Admin tab
  • Find your tracking code snippet
  • Copy the snippet
  • Paste your snippet (unaltered, in its entirety) into every web page’s header section that you want to track

to set up Google’s analytics code for your site. You can then sign into your Google Analytics Dashboard (opens in a new window) to see your visitor stats and make informed decisions on how to increase visitors to your website.

These are the website add-ons that will help market your website that should consider including on your site. These add-ons cost little, if anything at all, and can make all the difference to marketing your website and business or organization.

Website Add-ons Cited in This Post

What are your thoughts on this post? What other add-ons that I missed that you think should be included? If you have any comments or questions, please write below. We welcome and appreciate your opinion!

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