What are Push Notifications?
Push notifications are text message alerts that subscribers see on their smartphones, tablets or laptops.
When you publish or “push” your notifications to subscribers, they see your messages in a small pop up window on their Chrome, Firefox or Safari Browsers or on Android.
Why Push Notifications?
Subscribers don’t have to be on your website to see your messages. They can be on another application, turning on their device or just browsing another website and still see your messages. This makes push notifications an excellent way to keep in touch with your subscribers on a regular basis.
In contrast, with email marketing, email subscribers have to first login to their email and they may still not see your email because it gets lost in a sea of incoming emails in their inbox.
Plus, any business from restaurants to storefronts to service providers can easily use push notifications and it doesn’t cost a lot of money. That’s why more and more businesses, like Walgreens for latest product news and specials and airlines for flight delay notifications, use this new technology.
Maximizing Push Notifications
To get the most out of push notifications, create a prompt with a compelling offer that gets people to subscribe to your notifications; for example, “Click for exclusive savings and other benefits. Click to allow push notifications now”.
A compelling offer maximizes your chances that first time visitors to your website subscribe when prompted to do so. The prompt is “smart” in that returning visitors who’ve subscribed do not see your prompt. And returning visitors who have not subscribed, see a little floating icon off to the side that they can click on if they want to subscribe now.
After they subscribe, make sure you offer them something of value with each notification. For example, your notification could be on your latest specials, product announcements, flash sales, upcoming events, reservations, news alerts, tips, humour, etc. You’re only limited by your imagination in what you can come up with in your messages.
By offering some something of value with each notification, your subscribers will less likely unsubscribe and you’ll generate future customer loyalty and repeat business as a result.
Finally, don’t push out notifications too much to the point you annoy your subscribers or they will unsubscribe for that reason.
So why not take advantage of this new, emerging technology? Push notifications are a great way to market to your subscribers on a regular basis as they always see your notifications whenever they are on their devices.
Try Out Push Notifications
PushEngage.com is a platform I found that’s easy to set up and free to use for up to 2,500 subscribers! You can really experiment with push notifications with this platform and see how it can work for you.
What are your thoughts on this post? Are push notifications the next big thing? If you have any comments or questions, please write below. We welcome and appreciate your opinion! Free consultation is also available if you like to talk in detail about this or any other web-related subject.