What are QR Codes?
QR Codes stand for “Quick Response” codes. They are 2D codes that can hold any information like text, website addresses, photos, maps, etc.
They can be put on anything from print (flyers, posters, billboards, business cards, etc.) to clothing, to websites, and can even be a tattoo. Mobile devices scan QR codes and instantly display the information contained on the codes onto their screens. This makes QR codes a very versatile marketing tool.
QR codes can be used to market your:
- contact information
- basically any information that can be digitized (map of your location, videos, social media, website links, PayPal Buy Now button, etc.).
to name a few uses.
How to Market With QR Codes
As mentioned above, mobile devices can instantly display information contained in a QR code onto their screens. This means that what ever information you intent to be displayed should be easy read on smartphones and tablets or you defeat the very reason of using QR codes to market your business.
As well, most people will not scan your QR code unless it’s worth their while. Give them a reason to by having information of value on your code that will entice them to take out their mobile device to scan your codes. Examples of value could be a link to your specials, testimonials, contact information, video, location, download your app, website, etc. Point out this value such as a note to “scan this QR code to download your free report” on the code.
Here’s a video that will give you further ideas on how you might use QR codes to market your business:
How to Get QR Codes For Your Business
Getting QR codes is free. There are many free QR code generators out there.
You can search for them on Google using keyword phrases like QR Code generator or maker, etc. When you find one you like, type in the link to the info you want on your QR code. The code is then automatically generated for download. Once downloaded, place the codes on whatever marketing materials you use from cups to cards to displays to flyers.
Here’s a free QR Code Builder (affiliate link) to market your business directly to people on their mobile devices. It creates unlimited basic QR codes, or starting from only $3.95 USD, will create an unlimited number of high resolution, feature-rich codes suitable for your business’ print campaigns.
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