The old Vancouver-Santa site’s text was unfocused. It did not really answer what prospective clients wanted to know about Santa in deciding whether to hire him. The site also had no call to action contact form and its colours and balloon background did not go with its Santa theme. As well, the site was hard to read and navigate, especially on mobile devices where a lot of people now view websites from.

The new Vancouver-Santa now “pops”. Its image of Santa and reindeer flying in the evening sky as its header and background image goes with its theme and conveys a “Night before Christmas” feeling. The site’s trim colour and text colour in one section matches the image’s shade of blue, giving the site colour consistency.

Perfect for any service business like Santa’s, the site has a calendar. People can now see Santa’s availability on any given month. An added call to action contact form encourages people to contact Santa after viewing the calendar. Click on the image to view the redesigned Vancouver-santa.com.

Bruce-art.ca was redesigned to be user friendly.  It’s easy to navigate, has built in search, related painting suggestions and a currency converter for its out of country visitors.

The big challenge was the myriad of shipping and pricing possibilities of buying this artist’s paintings.  Each painting is a different size and hence, each paintings’ total price can vary widely depending where it is shipped to.  A flat shipping price by country or even an area was not doable.  I therefore modified Woocommerce, which powers Bruce-art.ca’s ecommerce, to give a custom shipping and pricing quote once visitors submits information on where they want their painting shipped to.  A Paypal invoice with a custom quote is then emailed to the person to complete payment prior to delivering the painting to her.